Ben Delaney's Nonprofit Marketing Handbook A hands-on guide to marketing and communications in nonprofit organizations【電子書籍】[ Ben Delaney ]

＜p＞There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets.＜/p＞ ＜p＞Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective.＜/p＞ ＜p＞This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index (in the print edition only).＜/p＞画面が切り替わりますので、しばらくお待ち下さい。

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